Your event date is quickly approaching and it’s time to spread the word. Take advantage of all the resources that you have available to you. Social media groups and email lists are a great place to start but don’t limit yourself to those avenues. Tell your neighbors and clients that you have an upcoming event […]
Are You An Adult Trick or Treater? y first show was FREE, but the price was far from right. An invitation to display was extended by a new client as a thank you for a job well done. I quickly learned why this girl from da Bronx who loves to learn and explore must always […]
How will you know if an event will be the right place at the right time with the right opportunities and the right attendees? Can those attendees be converted to clients and future testimonials? For B2B or H2H (human 2 human), conferences offer opportunities for connection, engagement, referrals and revenue. Good connections can result in […]
“If you want to lift yourself up, lift up someone else.” – Booker T. Washington Collaboration can come in all shapes and sizes-or ways and means. I recently attended a women’s leadership event in my area that was well planned and executed. The event drew an extremely large number of local women. I can hear […]
Prior to committing to an event, list your goals and objectives. Who is your ideal client avatar (ICA)? What are their issues? What solutions can you offer? How much are you willing to spend for one ICA? Do you have the time and energy to commit? What impression do you want to leave? Immediately […]
Before you settle on an event, beware of costs over and above the booth fee. Do you need electricity and wi-fi or carpet? What the heck is drayage? Does the union handle installation and setup? Is lead retrieval available? Is it an additional charge? A little creativity might stretch your budget to make that “Shining […]
We all have dreams. But in order to make dreams come into reality, it takes an awful lot of determination, dedication, self-discipline, and effort. Jesse Owens When I first started in this business, there was no grade school primer to guide me. I made a lot of rookie mistakes. Some more costly than others. Now, […]
Unless your budget is unlimited, your finances play a pivotal role in your choices when you’re researching your first major show. If money isn’t a concern for you, go ahead and skip the rest of this post but if you’ve ever redirected your lunch money to cover expenses, let’s talk. Have you got a specific […]
Event real estate can be priced like Monopoly® properties. How can you land on the right location? Is there a perfect spot? Do you want to be on the end of the row near the entrance? Does the corner booth see more traffic? You’ll need to weigh the investment against the opportunity. Volunteering for my […]
Setup day for your big event is quickly approaching. Do you have one or more stories to tell your potential clients? With proper planning, your space can reflect your branding message while functioning as home base during your event activities. How are you going to decorate your new pad? You’ll want to perform a dry […]
