Entries by BVisible

Are You An Adult Trick or Treater?

Are You An Adult Trick or Treater? y first show was FREE, but the price was far from right. An invitation to display was extended by a new client as a thank you for a job well done. I quickly learned why this girl from da Bronx who loves to learn and explore must always […]

Only Cinderella Found The Perfect Fit on the First Try

How will you know if an event will be the right place at the right time with the right opportunities and the right attendees? Can those attendees be converted to clients and future testimonials? For B2B or H2H (human 2 human), conferences offer opportunities for connection, engagement, referrals and revenue. Good connections can result in […]

Ready, Set, Go!

“If you want to lift yourself up, lift up someone else.” – Booker T. Washington Collaboration can come in all shapes and sizes-or ways and means. I recently attended a women’s leadership event in my area that was well planned and executed. The event drew an extremely large number of local women. I can hear […]

Cheesecake with Ghee and Glee

We all have dreams. But in order to make dreams come into reality, it takes an awful lot of determination, dedication, self-discipline, and effort. Jesse Owens When I first started in this business, there was no grade school primer to guide me. I made a lot of rookie mistakes. Some more costly than others. Now, […]

Champagne on a Beer Budget

Unless your budget is unlimited, your finances play a pivotal role in your choices when you’re researching your first major show. If money isn’t a concern for you, go ahead and skip the rest of this post but if you’ve ever redirected your lunch money to cover expenses, let’s talk. Have you got a specific […]

Rock Paper Scissors

Event real estate can be priced like Monopoly® properties. How can you land on the right location? Is there a perfect spot? Do you want to be on the end of the row near the entrance? Does the corner booth see more traffic? You’ll need to weigh the investment against the opportunity. Volunteering for my […]

Paint Your Own Reality

Setup day for your big event is quickly approaching. Do you have one or more stories to tell your potential clients? With proper planning, your space can reflect your branding message while functioning as home base during your event activities. How are you going to decorate your new pad? You’ll want to perform a dry […]